eAbout Us

EZGlobal123 holds two core principles.
The first principle is "The key to success is market expansion," and the second principle is "Marketing is all about people."

Our mission is to establish a business model that enables market expansion for US companies entering Japan, especially for new business ventures or products. We focus on creating marketing strategies centered around market expansion and contribute to the success of these endeavors.

The strength of EZGlobal123 lies in its support for essential marketing strategies
and execution plans that are crucial for the success of market expansion in Japan.

Strength in Expanding Sales Channels in Japan

EZGlobal123 started consulting in the United States in 2011 and is based in the United States. EZGlobal123 now has Japan offices and enhanced support both in Japan and in the United States.
EZGlobal123 has been providing assistance in brand establishment to U.S. investment companies, consumer goods companies, and retail companies, as well as offering evaluations of U.S. consumer goods brands to international investment firms and consumer goods companies. Additionally, EZGlobal123's founder, being Japanese, possesses over 25 years of experience in both the consumer goods and retail sectors in Japan and the United States. This extensive background enables a deep understanding of the challenges companies face when expanding into a Japanese market, including issues related to market entry and successful market penetration, the dynamics of the Japanese retail market, channel strategies, and consumer trends.

Marketing is all About People

The element of "people" is considered crucial for the success of international expansion projects, including not only the personnel driving the business but also the customers or consumers who receive the products or services.
EZGlobal123 has a team of professionals experienced in talent development that understand the Japanese Landscape. Investment in talent development requires time and financial resources, and efficiently measuring and recovering that investment is a significant challenge for a company expanding internationally.

Acknowledging the significance of adopting a long-term perspective for global talent development plans, we provide explanations and proposals to US companies. These encompass insights into the distinctions between personnel systems in Japan and the United States, as well as a step-by-step approach to create measurable effectiveness criteria, facilitating their engagement in new initiatives.

Developing a customer-centric corporate culture is vital for achieving success in the Japanese market. Superficial slogans such as 'the customer is always right' fall short of the mark. In Japan, one must anticipate the needs of customers and be proactive to excel in Japan.

In both B2B and B2C businesses, the primary aim is to enhance customer satisfaction, shaped by the changing preferences and demands of consumers who ultimately use or consume the product or service.

Services Specialized for US Companies

Today, the development of e-commerce has made it easier to expand overseas.
Due to the United States' vast domestic market, the urgency for American companies to globalize is relatively low, except for major corporations. Globalization receives limited attention, particularly among smaller enterprises. Our strength lies in our extensive hands-on experience in both Japan and the United States, especially in the retail and consumer goods sectors. Supported by a robust professional network, we excel in formulating and executing marketing strategies. We tailor actionable plans to each company's unique circumstances, aiming for consistent results at every stage, whether short, medium, or long term.

Marketing Agency Service

EZGlobal123 is launching a service to provide marketing outsourcing for U.S. companies that do not have marketing specialized personnel in Japan.
For those who would like to learn more about our marketing function outsourcing services, please contact us through the inquiry form on our website.

Representative Profile

Representative of EZGlobal123, Kiyomi Murai

People are the Foundation of Marketing


EZGlobal123 proposes business models for new businesses and new products to help American companies expanding into Japan succeed. We will then help you with your marketing strategy and execution plan.

EZGlobal123's philosophy centers on "People are the Foundation of Marketing." This means that it is important to develop marketing strategies centered on understanding 'people = customers' and to develop 'people = human resources' to support them. This includes all human resources, not just those involved in marketing.

Regarding human resources, we provide support not only for expanding into Japan, but also with a view to developing leaders in the face of globalization.

Areas of Expertise

  • Establish and manage your global brand
  • Building internal processes for globalization
  • Omnichannel Establishment
  • P&L Management
  • Planning and execution of marketing strategies centered on customer trends and research
  • Leadership Training
  • Merchandising operations
  • New Product Development
  • New Market Development
  • Customer Insights
  • Customer Segmentation
  • Shopper Marketing

Work History

  • EZGlobal123 Representative
  • Walmart U.S. Headquarters Merchandise Business Cosmetics Division Lead
  • Served as Senior Marketing Director, Marketing Services Director, and Marketing Director of the International Department at Walmart Headquarters
  • Senior Marketing Manager, Asia Pacific, New Product Development, LeBron U.S.
  • Dial U.S. Headquarters Personal Care Brand Manager
  • Nestle Japan Food and Beverage Marketing Department, Advertising Department, and Nestle America Chocolate Category Marketing Department

Academic Background

  • MBA, Kellogg School of Management, Northwestern University
  • Graduated from Sophia University, Faculty of Law, Department of Law

Awards

  • Walmart Awards Accelerate International Program
  • Walmart Awards Target Management Accelerate Program
  • Dial Corporation, President's Award

Other

  • Northwestern University, Kellogg School of Management, Alumni Lecturer
  • INTAGE Co., Ltd., Annual Customer Service Meeting, Guest Speaker

Company Profile

Company Name

YKA Ltd. Co

*EZGlobal123 is the registered business name of YKA Ltd. Co. in Texas, USA
President and CEO

Kiyomi Murai
Business Description

  • Consulting Services Business
  • Marketing Consulting for Expanding Sales Channels in Japan
  • Advisory Services for Brand Building
  • Talent Development for Globalization
  • Operation of the EZGlobal123.com website

Address

6017 Augusta Circle, College Station, Texas 77845
USA
Contact Information

050 IP Phone: 050-6871-9443
Email: Please use the contact form.
Business Hours

9:00-18:00
Sundays and Holidays *Closed during year-end and New Year holidays, etc.
It's Friday 2:14 AM — 電話受付終了

We are Available for Online Meetings

We Offer Online Interviews and Meetings

We offer meetings and consultations using online web conferencing tools. You can consult with us face-to-face, so you can use our services with peace of mind. Additionally, with document-sharing features, you can present materials on the screen during meetings.

All you need is a computer with a webcam, microphone, and speakers, as well as an internet connection. You can easily consult with us in real-time without concerns about the date, time or location.

While you can also use tablets and smartphones, we recommend using a computer for better screen size and document viewing.
Face to Face Online

While using web conferencing tools to conduct meetings anywhere and anytime so you are always up to date.
Documents without Delay

Materials and documents are displayed online in real time. You can have efficient meetings without wasting any time.
No Installation Needed

No need to download and install software. You can participate from any internet browser such as Chrome, etc.